The goal of good cash flow management is to have a positive cash flow in order to meet your financial obligations.
In a perfect world, a cash inflow (a cash sale) would occur with every cash outflow (pay an expense).
In the real world, however, cash inflows often occur after cash outflows (usually 30 days), leaving you short of cash.
Cash flow management offers a number of strategies to narrow or close the gap in outflows and inflows so that you have enough
money when you need it.